Objectives

The general objectives of the Alter Action Insertion Project are:

to facilitate the integration and the employability of the public with a high risk of social and professional exclusion, into the small businesses,

to further and improve the conditions of equality and the struggle against discrimination,

working on:

• the social adaptability of the business,
• the integration strategies linked to the notion of individual responsibility and social cohesion

The operational objectives are:

• to work in partnership with local protagonists working in the fields of social and professional inclusion in order to create innovative methodologies and tools
• to create a business network with a label
• to set up thematic working teams at the local level in charge of developing innovative strategies
• to use the concept of social marketing to realize awareness campaign for target publics (individuals with difficulties, small businesses, project partners…)
• to set up micro-projects to develop more specific actions according to the typology of publics